SEO

Search engine optimization, technical SEO, and improving your site's visibility.

How to Check If Your Website Is Mobile-Friendly

Most visitors to your website now use a phone, not a computer. Here is how to check whether your website works well on mobile and what to do if it does not.

How to Create an XML Sitemap for Your Website

An XML sitemap lists every important page on your website so search engines can find and index them faster. Here's how to create one whether your site runs on WordPress or not.

What Are Backlinks and Why Do They Matter for SEO?

A backlink is a link from another website pointing to yours, and search engines treat it as a vote of confidence in your site. Here is what makes a backlink valuable and how you can start earning good ones for your business website.

What Is Schema Markup (Structured Data) and How Do You Add It to Your Website?

Schema markup is code added to your website that helps search engines understand your content, sometimes leading to richer search results like star ratings or business hours. Here is what it is and how to add it.

How to Verify Your Website Ownership in Google Search Console

Learn the three ways to verify your website in Google Search Console: uploading an HTML file, adding a meta tag, or adding a DNS TXT record, with separate upload steps for cPanel and DirectAdmin.

How to Set Up Google Analytics on Your Website

Learn how to create a Google Analytics account, get your tracking code, and add it to your website so you can see who is visiting and what they are doing.

What Is a robots.txt File and How Do You Use It?

A robots.txt file tells search engine crawlers which parts of your website they should and shouldn't access, and getting it wrong can quietly hide your site from Google.

How to Set Up a Google Business Profile for Your Kenyan Business

Learn how to create, verify, and optimize a free Google Business Profile so your Kenyan business shows up in local Google Search and Maps results.

How to Submit Your Website's Sitemap to Google Search Console

Submitting a sitemap helps Google find and index your pages faster. Here's the full process from verification to submission.

On-Page SEO Basics: Title Tags, Meta Descriptions, and Headings

Title tags, meta descriptions, and headings are the on-page basics search engines and visitors both read first. Here's how to get them right.

Why Isn't My Website Showing Up on Google Search Results?

If your site isn't appearing on Google, it's usually one of a handful of specific, checkable reasons. Here's how to find which one applies.